Tripadvisor has acquired restaurant booking platform Bookatable, from Michelin. The move gives Tripadvisor greater visibility in restaurant markets across the UK, Germany, Austria, Finland and Norway.
The service will be run within Tripadvisor’s booking service TheFork, adding 14,000 locations to TheFork’s existing roster of 67,000. TheFork allows hotel managers to use hotel-style yield management, as well as optimising reservation handling.
Read the full story here: